Entrepinayship Circle - 2015

Entrepinayship Circle - 2015


It all started when…

In 2015, our founder, together with other entrepinays, gathered at a Los Angeles coffee shop to commiserate and celebrate the entrepreneurial journey.

We realized quickly how much we needed this safe space to share our struggles and victories as we navigate everything in business from cash flow to work/life balance to that occasional feeling of self-doubt.

This wasn’t an event for awkward networking or to crush each other’s dreams, but a refuge for the journey that often feels lonely.


The vision for Entrepinayship is to elevate Filipina founders and visionaries through community, connections, and resources at all stages of the entrepreneurial journey. We believe in the power of the collective and the value of “kapwa.” We know we can accomplish more together.

We also know existing gaps in our community. We address challenges like access to funding and best practices in management, mentorship for growth, and personal & leadership development.

We want you to thrive and when you do, our community does too! We look forward to connecting with and serving you!



Hi, I’m Anna Marie Cruz, founder of Entrepinayship in 2014 while I working with Filipinx-American and Filipinx immigrant entrepreneurs in LA.

I have always believed in the power of entrepreneurship but it was a microenterprise consulting project in Vietnam in 2012 that revealed to me the ingredients that would lead to a microentrepreneur’s success, including technical skills, resources (such as capital), and community/access to markets. For this project, our team supported women (without prior entrepreneurship experience) from an indigenous tribe, form a sustainable business that also preserved their weaving traditions.

Another important lesson for me from this experience was the impact women have within their families and their community-at-large when they are empowered economically.

When I returned to the U.S. in 2013, my goal was to continue to make a positive impact through entrepreneurship, specifically in the Filipino community. I ran a Small Business Program at a Women’s Business Center located at Search to Involve Pilipino Americans (SIPA), which is where the idea for Entrepinayship was born.

My vision for Entrepinayship is simple: Elevate Filipina entrepreneurship so we, as a community, can continue to thrive.