Hi, I’m Anna Marie Cruz, founder of Entrepinayship, a term I coined while leading Entrepreneurship Training Programs in 2014 within the Los Angeles Filipinx community.

I have always been a believer in entrepreneurship as a mechanism to control one’s destiny, but it was a microenterprise consulting project in Vietnam that revealed to me the role of entrepreneurship in empowering women, especially in vulnerable communities. During this project, my team supported the creation of a sustainable business for women weavers of an indigenous tribe with no prior entrepreneurship experience. As a Marketing Consultant, I helped bring together players in capacity building, such as textile experts, resources such as capital, and market linkages that allowed this fledgeling business to reach international customers.

From this experience I had the unique opportunity to witness firsthand the impact women can have within the family and community-at-large when they control the purse and are empowered economically. Each woman I interviewed individually shared dreams that extended beyond themselves and on to their children and their children’s children.

When I returned to Los Angeles in 2013, I sought to continue making a positive impact through entrepreneurship, specifically in the Filipino community. I became a Business Counselor at a Women’s Business Center housed at Search to Involve Pilipino Americans (SIPA), which is where the idea for Entrepinayship was born.

Guiding the mission to elevate Filipina entrepreneurs is my vision for every Filipina to realize her full potential. By bringing together our diasporic community, we have the potential to harness our global economic power and influence to support the “Whole Entrepinay” whether she is in Los Angeles (US), Payatas (PH), or Milan (IT), in fulfilling her purpose on this planet.


Entrepinayship Circle - 2015

Entrepinayship Circle - 2015


It all started when…

In 2015, our founder, together with other entrepinays, gathered at a Los Angeles coffee shop to commiserate and celebrate the entrepreneurial journey.

We realized quickly how much we needed this safe space to share our struggles and victories as we navigate everything in business from cash flow to work/life balance to that occasional feeling of self-doubt.

This wasn’t an event for awkward networking or to crush each other’s dreams, but a refuge for the journey that often feels lonely.


The vision for Entrepinayship is to elevate Filipina founders, creatives, and visionaries through community, connections, and resources at all stages of the entrepreneurial journey. We believe in the power of the collective and the value of “kapwa.” We know we can accomplish more together.

We also know existing gaps in our community. We address challenges like access to funding and best practices in management, mentorship for growth, and personal & leadership development.

We want you to thrive and when you do, our community does too! We look forward to connecting with and serving you!